The Breckland Society's work at Little Cressingham Mill in Norfolk as part of the National Lottery funded Industrious Rivers Project. More info at https://www.brecsoc.org.uk

Amidst escalating global demand for kidney transplants, Newcastle University's research project aims to revolutionise kidney transplantation pathways. At the heart of this research lies the development of a cutting-edge test designed to accurately assess the suitability of kidneys for transplantation. Inspired by the success of an existing liver assessment test, this innovative research extends its scope to analyse kidney function on ex vivo organs. By identifying and refining key genetic markers, the test aims to remove the reliance on subjective decision-making in the determination of organ transplantability, ensuring a precise and objective evaluation process.

Dotdash Meredith and Ipsos present the results of their one-of-kind, custom study of 1,500 consumers focused on how luxury consumers (particularly newer entrants) are engaging with and influencing the luxury market, covering areas of beauty, fashion, travel, food, and finance. This clip is from our Cannes discussion with Leah Wyar, President Entertainment and Beauty & Style Group, DotDash Meredith, and Whitney Krause, President Ipsos, moderated by Lindsay Franke, President Ipsos NA. To access more highlights from Cannes, please visit https://www.ipsos.com/en-us/ipsos_cannes_lions_2024

Produced by SGA Videography and Colour grading by James Nixon Editing and Direction by Simon Greene (SGA)

Billions of dollars in revenue are generated in the B2B creator economy. Are you taking your share? #socialselling