The Breckland Society's work at Little Cressingham Mill in Norfolk as part of the National Lottery funded Industrious Rivers Project. More info at https://www.brecsoc.org.uk

We know that storytelling has the power to change behaviour and attitudes. Which begs the question, why is half the advertising industry delivering sales style pitches, focussed on product features to disengaged audiences? Ipsos Creative Excellence experts analysed 15,000 ads and discovered something that should stop every marketer in their tracks: half of ads don’t tell a story at all. They are typically shouting product features at disengaged audiences. The other half? They understand the power of storytelling for effectiveness gains. Get the full reveal at Welcome to Misfits Stories https://ipsos-insight-llc.foleon.com/misfits-stories/welcome/

Amidst escalating global demand for kidney transplants, Newcastle University's research project aims to revolutionise kidney transplantation pathways. At the heart of this research lies the development of a cutting-edge test designed to accurately assess the suitability of kidneys for transplantation. Inspired by the success of an existing liver assessment test, this innovative research extends its scope to analyse kidney function on ex vivo organs. By identifying and refining key genetic markers, the test aims to remove the reliance on subjective decision-making in the determination of organ transplantability, ensuring a precise and objective evaluation process.

Half of today’s ads are missing the plot, quite literally. Ipsos analysed 15,000 ads and discovered that while half the industry is shouting product features, it’s the storytellers who are winning the creative effectiveness game. In a thought-provoking conversation with Sir John Hegarty, co-founder & Creative Director at The Business of Creativity, and Ipsos’ Adam Sheridan, they dive into the forgotten art of storytelling in advertising. Sharing their perspectives and the latest insights, they reveal the power and creative levers of storytelling to spark creative effectiveness. Find out more about Misfits Stories: https://ipsos-insight-llc.foleon.com/misfits-stories/welcome/

Produced by SGA Videography and Colour grading by James Nixon Editing and Direction by Simon Greene (SGA)

Speaking from the RTL Beach at Cannes, Allison McDuffee, Head of Brand Insights & Measurement, Roblox, joins Pedr Howard, Head of Creative Excellence, Ipsos USA, to explore how immersive platforms are reshaping culture, attention, and brand relevance for the next generation. From music and sports to creators, entertainment, and fandoms, Roblox has evolved into a cultural epicentre where audiences do not simply consume culture, they participate in it. As Gen Z and Gen Alpha increasingly build identity, community, and influence across immersive environments, brands must rethink traditional assumptions around media, engagement, and relevance. ▶️ Watch now to discover how participation drives deeper cultural connection, how communities influence both digital and real-world trends, and what marketers need to understand to stay relevant with the audiences shaping what comes next. 👉 Catch all the action from the RTL Beach in Cannes – tune into the Ipsos@Cannes2026 agenda: www.ipsos.com/en/ipsos-cannes-2026 Follow along for daily video highlights.